This tutorial will teach you how to design 3d logos in Adobe Illustrator.
Creating Logos is fun. Its also a big business. If your reading this tutorial, perhaps you are just learning this subject. If you are, there are a few need-to-knows about logos and branding that you will, well, need to know.
First, check out this Logo Wiki: http://en.wikipedia.org/wiki/Logo
Second, see this wiki on “branding”: http://en.wikipedia.org/wiki/Brand
Here is an example of what we are going to create:
As you can see, it has more *pop* than typical 2 dimensional logos.
So, down to business. Step 1.
#1. Create a new CMYK document in Adobe Illustrator.
#2. On the artboard, use the type tool (T key) to create the base word for you logo. In this case, I just typed “LOGO” using a cute font.
#3. Now for the fun part, lets make it 3d. First, change the color of the text to something other than black. I chose blue. Then go to Effects/3d/Extrude and Bevel. Pictured below.
#4. There are a few parts to this window (shown below) you will have to understand.
Preview: Click this box to see a preview of what your logo will look like as you change settings in this box.
The Cube: Clicking on the cube and moving it around will change the perspective of your text. The box just above it can reset its position or rotate it to preset positions you may find helpful.
Perspective: Change the percentage on this to change (you guessed it) the perspective.
Lighting: Click on the sphere in the window to change the lighting angle, and change the values in the boxes beside it to change lighting dynamics.
There are a few other options, but not necessary for this tutorial. After some experimentation, this is what I ended up with. Yours does not have to match exactly.
#5. Here is a little tip: You can change your text at any time. Simply select your Text tool and highlight your 3d extruded logo and retype. I changed the word “logo” to “mybiz”.
#6. When you are happy with that, select menu Object/Expand Appearance. That will change it from a live effect to a permanent object, allowing you to edit it as a vector object. Keep in mind that once you select the “expand” option you cannot change text or 3d effects without starting over.
Notice too that when you expand the artwork that, in this case, the vector work is complicated and messy. See below:
Gross! If you want to be professional in designing your logo, you may wish to trace over this by hand using the pen tool and minimizing your nodes. Why? Other designers will no doubt be using this logo for print, web, and other purposes. They need something simple and editable. But in this tutorial, we are simply exploring the 3d aspect.
#7. Dress it up. Once you’ve come this far (and whether or not you’ve retraced it to a cleaner level) you will no doubt want to perfect the colors and add other elements. In this case, I’ve simply changed some colors and added an outline to the back (those details are not necessary with this tutorial) but in essence this is what you can achieve having used the 3d tool as the star of your show: